Managing Partner
Brown & Millar
Floral Park, NY
Burr Brown is Managing Director of Brown & Millar. Burr is a senior marketing professional with over twenty-five years experience in branding, targeting, positioning and consumer research. During his career he has consulted with many of the largest and best-known brands around the world across dozens of industries providing marketing guidance and insights. He has played a critical role in the development and launching of innovative technologies and research products that serve to answer client questions and increase business.
Burr as instrumental in building and launching the Survey of Affluence & Wealth in America, the most highly regarded source of intelligence on the luxury market. This landmark research service, acquired by Time from American Express, became the industry standard for detailed demographics and psychographics on the top tier of the American socio-economic strata used by many of the world’s leading luxury brands. Burr was a contributor to the books: The New Elite: Inside the Minds of the Truly Wealthy and Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects, distributed by Harrison Group. At Marketing Corporation of America, Burr launched InBound©, a digital direct marketing, sales and research tool which is a platform now commonly used around the globe. At DoubleClick, Burr was part of the team that launched the pioneering e-commerce and digital media planning tool, @plan.
Burr is an accomplished and dynamic public speaker and has been a keynote presenter at many industry conferences. He has developed and conducts numerous brand workshops which allow companies to clearly articulate their strategy and distills their message down for the greatest internal and external impact. He also creates sales training seminars related to the strategies developed in these workshops to insure consistency throughout the organization and in the marketplace.
Disclosure information not submitted.
Liquid Brilliance: The Role of Brand Reputation for Utilities and their Stakeholders
Friday, April 12, 2024
10:10 AM – 11:00 AM
